This April 2008, we bring you a sneak peak into the mind of Jacqueline, founder of the Gin & Jacqie brand in Malaysia. (www.ginjacqie.com)

You may think its run by two talented young women, but it's actually the brainchild of one woman. So, here's a whooping cheer to an entrepreneurial lady.

Her concept is fun, easy and accessible to the average plain Jane to the high flying executive. To quote a few, Candy Stripe Penny, practical Lisa, Marshmallow and Just Melinda are amongst some of the bags that she offers. From laptop bags, to totes, to casual and travel as well as for mummies, there's certainly one for everyone!

Why did you start this business?

• I wanted something more fun and affordable for the ladies to carry, plus I was also up for a challenge!

What was your former job?

• I was in business planning in AEON (also formerly known as Jaya Jusco)

Did you have any experience in this area previously? Are you very passionate about bags?

• I had zero experience
• Learnt the ropes through experience, read up a lot and spoke to tons of people
• Was a passion and also a challenge

Your lines of bags are cleverly designed. Where do you find inspiration for the bags?

• I would say it's through travel, and feedback from the people I meet.
• I always aim to design bags that are functional and suited for daily use.
• For example, there's always a lack of space in a woman's handbag, so I created the bag organizer and compartments for that purpose =)

Your designs also have very clever and funky names, how did that come about?

• I'd be glad to say they are named after friends
• Friends who have a certain trait, style or fit the profile and practicality I am designing for

What are the season's latest bags? Are they readily available?

• The new collection consist of floral prints vinyl coated (mostly accessories)
• Go get your latest gin&jacqie bag from Czip Lee, Isetan or on the website: www.ginjacqie.com =)

Do you consider your bags in the affordable or the pricey range?

• Affordable

Who are your bags targeted to?

• For ladies on the go, who enjoy life and love colours!
• The bags can be carried by women of any age

Do you design for men as well?

• Not at the moment

Why did you choose to work in synergy with Czip Lee, Bangsar?

• Czip Lee is a great partner to work with simply because Czip Lee is forward thinking, they have great ideas and concept for books and stationery
• They also cater to all people regardless of age
• And gin&jacqie is pleased to provide an additional product to their extensive range of products!

Do customers get discounts if they buy from Czip Lee or if they buy on the gin&jacqie website?

• For Czip Lee, they will have their own promotion, so don't worry-you'd certainly have good sales to look forward to
• Otherwise, you can also check out the www.ginjacqie.com website for the sales & promotion page where discounts are always offered

What is your hobby?

• Reading, swimming & traveling

How do you relax?

• By zoning out in front of the television, playing Nintendo Wii, reading and of course: lots of beauty sleep!

If you had three words to summarize yourself, what would it be?

• Opinionated, care free and enjoys a good laugh

If you had three words to summarize your brand, what would it be?

• Practical, functional and stylish

Check out gin&jacqie at Czip Lee Bangsar today! (Discounts for CzipCard members! =))

Labels: 2008, ginjacqie