Dear you,
It has been a very busy December/January for us – what more with the whole Back to School fever and throw in Christmas – that we have had hardly any time to stop and breath! And we have already rolled into a brand new year so quickly that we have not had the time to sit down to pay a little reference to the brand new year, so Happy 2010!
Each new year, we get that opportunity to reflect on the year that was, to examine the highs, the lows, the in-betweens. Well, that’s one thing the New Year always offers: a look back into the past before we move onward into the future with expectation.
So how was our 2009? One word sums it up: Influence.
2009 was an awesome year for us. Thanks to your influence and constant feedback, we changed things around in both CzipLee Kajang and Bangsar. New shelves and display points were improved upon and many more products and brands were brought in to enhance your CzipLee experience.
CzipLee Bangsar had quite a complete makeover on the inside! We revamped both floors, from moving the check-out points to swapping the entire book department around! We do apologise to those of you who felt a little disorientated when you walked in after these changes! But we are sure you are enjoying the better flow of things…but like most things we do, it is still a work in progress, never-ending change for the better!
We launched a new look CzipLee Printing website with a bit of flash and an improved feature of our services: Wedding Stationery
Thanks to the influence of our social media friends or “si-fu’s” as we call them, we twittered more regularly and had a few good feature write-ups on how we used twitter as a marketing tool…well, like said ‘For what we lack, we twitter!’ Stay tuned for more twitter-related content this year!
But the highlight of 2009 was definitely our new concept store: CzipLee Plus. Your “Stationery Shangri-la” (as a popular magazine referred it as). A store filled with premium pens and notebooks, art supplies, scrap-booking and a little print shop for any customised jobs! We even have on-going Art classes in store! For more, check out www.czipplus.com! With CzipLee Plus, we have also seen our influence grow with recognition by our peers and friends from the media (e.g KLue, local dailies, etc)!
For more in-depth read on all this: “When the silence breaks…”
However, we have to say that the one thing that has helped us get up every morning to open up the stores and do better than yesterday is your influence on us. Yes, we may be guilty of being ignorant at times, and we apologise if we have offended you in any way in 2009, but we promise we will do better this year!
As we leave the past behind us while the future comes rushing forward, 2010 offers us a brand new year of possibilities – and we’re proud to say that this 2010 is a year of transformation.
And that begins by serving you better. Enhancing our customer service, to meet your needs as best as possible, besides beefing up our human resource and staffing to garner better service.
Also, we will be increasing our communication activities to ensure that – you, our beloved customers, will be kept in the loop on our latest product, shipment updates.
So cheers to the New Year and here’s to more from us for 2010!
Your friends at
CzipLee